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Production of marketing collateral can be a costly job. If you are a new start up in the market, you can’t escape the requirement of the marketing material. There are two options left with you: either you can ask an advertising agency to help you with the materials like the white papers, brochures and Cheap Business Cards and Invitations. A lot of the marketing agencies are of course great at their job.
They have been in the market for such a long time. They make you pay for their long experience as well. Problem is that most of the small and medium level companies don’t find their services affordable.
One of the things one can do is, one can establish a marketing unit that can supply the marketing collateral. The staffs one will need are a copywriter, a graphic designer, Website Design and a few machines that will materialize   your concepts in the physical fields.
Two people in the process of creating the marketing collateral are the most important ones: a copywriter and a graphic designer. The copywriters should be a smart one for the projects. One can hire a fresher with flair of writing. Before hiring a copywriter one needs to know that craft of a copywriter is and art of writing very little.